Cookie Policy
Last updated: January 2026
This Cookie Policy explains what cookies are, how we use them on firefallys.com, what options you have to manage them, and how we implement Google Consent Mode v2 to respect your privacy choices.
1. What are Cookies?
Cookies are small text files stored on your device when you visit a website. They are widely used to make websites work properly, improve site efficiency, and provide information to site owners. Cookies can be session-based (deleted when you close the browser) or persistent (remain on your device for a specified period).
2. Cookie Categories
We use the following cookie categories: Necessary Cookies, which are essential for basic website functionality and cannot be disabled (including session and security cookies); Analytics Cookies, which help us understand how visitors interact with the website by collecting information anonymously; Advertising Cookies, used to display relevant ads and measure the effectiveness of Google Ads campaigns; and Personalization Cookies, which allow us to remember your preferences such as your selected language.
3. Cookies We Use
The main cookies used on this site are: ff_cookie_consent (our own, persistent, stores your cookie preferences), _ga and _gid (Google Analytics, traffic analysis), _gcl_au (Google Ads, conversion attribution), and language cookies to remember your linguistic selection. The duration of each cookie varies: analytics cookies are maintained for up to 26 months, advertising cookies for up to 90 days, and preference cookies for up to 12 months.
4. Google Consent Mode v2
We implement Google Consent Mode v2, an advanced consent management standard that allows our website to communicate to Google services (Analytics and Ads) the status of your consent in real time. When you first visit our site, all non-essential cookies are denied by default. Only when you expressly accept a cookie category are the corresponding services activated. This means Google Analytics does not collect browsing data and Google Ads does not perform advertising tracking until you explicitly authorize it. If you change your mind, you can modify your preferences at any time from the cookie settings available in the footer.
5. Third-Party Cookies
Our website may use cookies set by third-party services, mainly Google LLC. These services have their own privacy and cookie policies. We recommend reviewing Google's privacy policy at policies.google.com for more information on how Google uses data collected through cookies.
6. How to Manage Cookies
You can manage your cookie preferences in several ways: using the cookie banner that appears on your first visit; accessing cookie settings from the link available in the website footer; or configuring your browser to block or delete cookies. Please note that blocking all cookies may affect website functionality. Most browsers allow cookie management from their privacy settings.
7. Changes to this Policy
We may update this Cookie Policy periodically to reflect changes in the cookies we use or for operational, legal, or regulatory reasons. We recommend checking this page regularly. The last update date appears at the beginning of this document.
8. Contact
If you have questions about our Cookie Policy or how we manage your preferences, contact us: Firefallys Soluciones Digitales S.L., Calle de Alcalá 45, 3rd Floor, 28014 Madrid, Spain. Email: contacto@firefallys.com. Phone: +34 910 284 573.